SEARCH ENGINE MARKETING - BENEFITS FROM THE EXPLOSION IN SEARCH ENGINE USE !

Establish a presence on search engines

Canadians are online … and so are Quebecers!

People searching online in Canada	15 Millions
Total Internet Searches / month in Canada	600 Millions
Searches / person / month	40
Penetration rate in Canada	85%

People searching online in Quebec	3.8 Millions
Total Internet Searches / month in Quebec	162 Millions
Searches / person / month	42
Penetration rate in Quebec	85%

Search Engines = principal source of online purchases!

Ensure optimal placement on search engine results pages

Objective: 1st page...

The majority of users will stop at the first results page!
And this tendency is increasing as time passes.
The percentage of users of search engines limiting themselves to the top part of the first page of search results was 16% in 2002, growing to 23% in 2006. By contrast, users taking time to browse the first 3 search results pages dropped from 19% in 2002 to only 10% today.

Objective: 1st place...

The position of the ad is critical to the success of a search engine marketing campaign, especially with pay-per-click.

The large majority of clicks are registered by the first 3 search results, be it the PPC ads or the organic results.

The solution: Enhance your online presence with BV! Media!

Search Engine Advertising and Search Engine Optimization are 2 independent and complementary solutions. The combination of the 2 enables users to optimize online presence and maximize results.

Thanks to its unique network of partner websites and its team of SEM experts, BV! Media enables you to profit from a combined approach in order to: :

• Grab the top position on the major search engines;
• Obtain meaningful short and long term visibility;
• Attract qualified visitors to your website;
• Generate measurable results;
• Increase your sales