REMARKETING (AKA: RETARGETING)

BV! Media is the only Canadian company offering remarketing (retargeting) on a fully bilingual ad network in Canada. With its proprietary technology, combined with 3 years of behvioral targeting experience and a reach of over 16 Million unique visitors, BV! Media is now able to exclusively offer national advertiser a truly scalable remarketing solution; one that is fully bilingual, with unseen reach and on a fully-open, trusted network.

Discover below all of the details of our remarketing (retargeting) solution in the form of frequently asked questions and answers.

What is “Remarketing” (aka Retargeting)?
Remarketing provides the ability to display targeted advertising to specific users that have visited your website in the past. With remarketing (retargeting), advertisers are now able to continuously engage with a very motivated segment of users who have already show interest in their product by visiting the advertiser's website. Many advertisers are quoting conversion rates 100% to 500% higher when using remarketing as compared to targeting contextually for example.

Why should I consider using Remarketing?
All advertisers will agree that users who have visited their website in the past 30-days represent the most-likely group of people to purchase their products or services in the next 30 to 90 days. The idea is to be able to continue to engage with this exclusive group of visitors where ever they may surf in the following 30 to 90 days (or longer).

How does Remarketing work?
Remarketing is very simple. BV! Media gives the advertiser a short piece of HTML code called a "remarketing pixel" to install on all pages of the advertiser website. This code will automatically drop a cookie on visitor's computers without using any user-identifiable information. This cookie will simply allow BV! Media to recognize these visitors on a group-basis for a set period of time and allow the advertisers to target this group of users with specific ads no matter where they surf on BV! Media's network of over 500 websites.

What are the success factors of a remarketing campaign?
A successfull remarketing campaign will have 3 essential elements.

1) The advertiser must partner with an ad-network with strong reach in it's market. As such, no other networks offering remarketing has as strong a network as BV! Media covering equally french and english visitors accross all 10 provinces in Canada. On average, BV! Media reaches back 80% of a website's visitors over the next 60-days following a user's visit.

2) The advertiser must use a different creative to successfully grab a visitor's attention when remarketing. As a rule-of-thumb, remarketing creatives should strongly leverage the advertiser's brand in the message, and with a new incentive offer when possible. The visitor will recognize the brand and the idea is to try and bring this user back on the advertiser's website for a second or third visit as everyone knows that conversion rates sky-rocket for multi-visit users.

3) Remarketing campaigns aren't campaigns! What we mean is that remarketing should be treated like your search campaign. You don't ever want your search campaign to go offline so long as you're selling products. As such, you should never want your remarketing campaign to go offline so long as your business is still in business! So don't plan for a 6-week remarketing campaign. Instead, speak with your BV! Media representative on how to maximize the remarketing opportunity all year-long. Essentially making sure that you always show your brand to whoever has been on your site during a set rolling window (could be in the past week, past month, or past year!).

What should you do now?
It's simple, even if you're not quite sure yet how you'll be proceeding from a creative or budgeting perspective, make sure to ask your BV! Media representative to send you a remarketing pixel to install on your site immediately. There are no costs associated to this and after a few weeks, we'll be able to tell you many of your visitors we could reach on our network. By then, you'll be in a position to better assess the opportunity, get creatives done, and plan your remnarketing budgets accordingly.

Don't wait! All users that are visiting your site today are your best potential customers tomorrow!! Make sure you don't lose track of them!