EMAIL MARKETING

What is email marketing?

Emails have been around for a long time as a means to communicate between individuals. Around 75% of Canadians say they own an e-mail address, and about 92% of all internet users read their e-mails on a regular basis. This is no wonder why marketers have jumped on this form of communication and turned it into a full-blown media to reach their target audience. As the interaction rates are very high, many ill-intentioned marketers have over-exploited this new media and we now know all the problems related with SPAM.

On the other hand, advertisers who use email marketing responsibly by renting double opt-in lists from trusted sources are able to take full advantage of this media while respecting the rights of consumers to receive only offers they find relevant and from sources they trust and respect.

What are the advantages of email marketing?

Email advertising is one of the few media that allows all the following :

1. Precisely target your audience by :
1. Gender
2. Age
3. City / Region / Province / Country
4. Interest (Golf, Real-Estate, Automobile, etc…)
   
   
2. Great flexibility in the creative format :
1. Formats available from 80x80 to 800 x unlimited
2. Text message or graphical ads
   
   
3. Measure :
1. Open rates
2. Click-through rates
3. Conversion rates to an action on your website
4. Even conversion rates to a phone call!

What are the email lists offered by BV! Media?

Thanks to its network of over 400 publishers who also display traditional graphical ads, many of these sites also have members that have accepted to receive newsletters and/or offers from the publishers or third-party partners, also known as “double opt-in”. In collaboration with these publishers, BV! Media is able to offer aggregate lists of targeted emails to advertisers to promote their brands and products in newsletters or dedicated emails.

BV! Media has access to over 2M emails accross Canada.

If you want to know more about email marketing, contact us!